It is very important that you design your marketing campaign in such a way that it generates the best results. Also, targeted marketing is very important. For example sending a marketing email for Mercedes Benz car to people below the middle class status or people living in very small towns and villages will not result in the desired sales. So, you need to properly target your marketing campaigns to derive the best results.
Also, the subject line of the email campaign is very important. The subject line has to be well-thought and written so that it urges the reader to go through the mail and not just delete it as yet another marketing campaign. For example – “Shoes available at discount” v “Reebok shoes @40% discount”. Now the first subject line will not generate much interest and will be discarded as just another mail. Whereas the next subject line will induce the reader to check it out as it is more specific and informative. Similarly, we sit with the clients and work on the email campaigns that will work best for them. Taking into consideration all the 7 P’s of marketing we design the email campaign which ensures highest ROI for the clients.
Features of Email Marketing
Benefits of Email Marketing